If you’re preparing for an exciting event—like a product launch, pop-up, or community gathering—you naturally want to promote it front and center. The homepage gets the most traffic, so it might feel tempting to swap out one of the main sections that explains your business or services to highlight the event.
But should you?
Short Answer: It’s not the best idea.
Your homepage plays a critical role in both user experience and SEO. The section that introduces your business, explains what you offer, or showcases your services is often one of the most important areas of your entire website. Replacing that with temporary event details can create confusion for visitors and send mixed signals to search engines.
That doesn’t mean you can’t promote an event prominently—it just means there are better ways to do it.
What You Should Know About SEO and Visibility
1. Your Homepage Signals Who You Are
That section describing your business or services often includes keywords and phrases that help search engines understand your niche. If you remove or replace it with unrelated content (like event info), you might lose some SEO traction.
🛠 Tip: Try blending your original messaging with the event announcement. For example, “We specialize in eco-conscious fashion—and this month, we’re hosting a pop-up event to showcase new local designers.”
2. Search Engines Prefer Stability
Search engines like Google get a clearer picture of your site when your content stays consistent. Temporary changes are fine, but major content swaps (especially on your homepage) should be done with care.
🛠 Tip: Use a structured layout like a dedicated <div> for the event announcement, so it’s easy for search engines to separate permanent content from temporary highlights.
3. Don’t Break Internal Links or User Flow
If that section used to link to important pages—like your services, portfolio, or contact info—removing those links could disrupt navigation or weaken your internal SEO strategy.
🛠 Tip: Make sure key links are still available elsewhere on the page, or work them into the event promo copy.
A Smarter Option: Add Instead of Replace
If possible, consider adding the event promo rather than replacing important content. Some effective options include:
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✅ Top Banner: Add a banner that links to the event page
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✅ Sticky Announcement Bar: Display a short message across all pages
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✅ Popup or Modal: Catch visitor attention without altering layout
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✅ Dedicated Section Below the Fold: Keep your business intro, but add the event underneath
This gives your event visibility without sacrificing brand clarity or search engine trust.
Still Want to Replace the Section? Here’s How to Do It Right
If replacing the content feels like the best move, no worries—just make it temporary and intentional:
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Save your original content so it can be restored quickly
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Incorporate core keywords into the event content where possible
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Keep key links live—either within the event message or elsewhere on the page
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Set a reminder to switch back once the event is over
It’s totally reasonable to want to highlight an important event on your homepage. Just remember: the sections that describe your business or services carry weight—for visitors and for search engines. Whether you choose to replace, blend, or add, the goal is to keep your site both informative and engaging.
Looking for help balancing event promotions with long-term SEO? We’re happy to help.
