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How Much Does a Social Media Plan Cost? A Practical Guide for Busy Entrepreneurs

What You’re Really Paying For

If you’re running a business and trying to grow your online presence, you’ve probably wondered: “How much does a social media plan actually cost?”  “What am I paying for?”

At MaramHub, we work with entrepreneurs across Canada and the US—dental hygiene, accounting, construction, mortgages, markets, and non-profits—who all share something in common:

They’re busy and want content that actually supports their business goals.

A real Social Media Plan is not a template or a Canva quick post.
It’s strategy, research, positioning, and content built with intention.

What a Strategic Social Media Plan Includes

1. A Full Social Media Audit

We analyze:

  • Current presence
  • Competitors
  • Industry benchmarks
  • Missed opportunities
  • Strengths and weaknesses

This sets the foundation.

2. A 1:1 Strategy Session

Here we align:

  • Goals
  • Ideal clients
  • Brand story
  • Tone of voice
  • Differentiators
  • Priorities

3. Content Pillars + Buyer Personas

We create:

  • Strategic content pillars
  • Personas in English and Spanish (if needed or wanted for market expansion)
  • Tone of voice
  • Storytelling guidelines

4. Bilingual Copywriting + Hashtags

For each post:

  • English copy
  • Spanish copy
  • Optimized hashtags (EN + ES)
  • SEO- and AI-search-friendly text

This is one of our key strengths.

5. Monthly Content Creation

Every month:

  • 12 posts (6 images + 6 videos)
  • For Facebook and Instagram
  • Fully aligned with your strategy
  • You approve → We schedule and publish

How Long It Actually Takes to Create This

  • Research → 4 hours
  • Copywriting EN/ES → 4 hours
  • Fine tuning → 1 hour
  • Content pillars → 2 hours
  • Buyer personas → 1 hour

Total: 12 hours for the foundational month.

What Influences the Cost of a Social Media Plan

  • Industry complexity
  • Competition
  • Technical accuracy required
  • Bilingual vs one language
  • Number of platforms
  • Amount of video needed
  • Whether blog content or ads are included

Real Case Studies

Patricia’s Mobile Hygiene – Calgary

We became her full social media support team, taking care of strategy, visuals, educational content, and publishing. We manage everything: strategy, bilingual copy, videos, editing, and scheduling.

ContaService – Calgary

Bilingual educational content around taxes, bookkeeping, and CRA updates. We optimize the content provided by the client, create the graphics and videos, schedule, and publish

Castellano Custom Homes – Calgary

We developed a strong visual and narrative foundation for their social media presence.

  • Social media audit
  • Content pillars focused on custom home building, craftsmanship, and design
  • Bilingual (EN/ES) or English-only content (your choice at the time)
  • Creation of branded posts
  • Hashtags and industry research
  • Improved visual consistency across platforms

Trilogy Mortgage – Calgary

We created clear, easy-to-understand mortgage content in both English and Spanish, covering topics such as:

  • Pre-approvals
  • First-time homebuyer programs
  • Refinancing
  • Market updates
  • Mortgage terminology explained simply

This helped the brand reach a broader audience while maintaining consistency and professionalism.

Fiesta Market – Calgary

We strengthened their brand presence by refining their brand personality and bringing consistency to every piece of content. Our work included developing their copy, researching effective hashtags, and creating both still images and video assets aligned with their visual identity. We also standardized their formatting and posting style so their content felt cohesive, intentional, and aligned with the tone their audience responds to.

Rhino Movers – Toronto

We created two strategic reels designed specifically to drive conversions and highlight their value. Every industry has different creative and strategic needs, so the investment can vary depending on what each business requires.

Common Mistakes When Comparing Prices

1. Choosing only based on price

Cheap = generic = no traction.

2. Not reviewing past work

Quality matters in tone, visuals, accuracy, and brand fit.

3. Thinking ChatGPT replaces strategy

AI supports; it does not replace strategic experience. Knowledge development takes time!

4. Ignoring bilingual value

Two markets = double visibility, bigger reach, and more engagement.

So… How Much Should YOU Pay?

It depends on your:

  • Goals
  • Industry
  • Competition
  • Language needs
  • Content type
  • Platforms
  • Business stage
  • Different budgets, different solutions. Ask us!

In the past few months, we’ve seen how a stronger social media presence can improve a business’s visibility not only on Google but also inside tools like ChatGPT and other AI search models. Consistent content, clear messaging, and an optimized strategy directly impact how your clients find you online.

If you want to understand more about why visibility and optimized SEO matter, you can read our guide here: https://www.maramhub.com/blog/should-you-replace-a-key-section-on-your-homepage-to-promote-an-event/

Get a Free Visibility Audit

If you’re unsure what your business really needs or how much a strategic social media plan would cost, request a Free Visibility Audit (English or Spanish).

It’s fast, personalized, and gives you the exact next steps for your brand.

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